Dry, dehydrated skin is not just “missing moisture”. It is usually a barrier issue first, and a hydration issue second. When your barrier is compromised, water escapes faster, your skin feels tig...

Most “skin problems” do not start with a serum. They start with residue. Sunscreen you did not fully remove. Makeup that melted into your pores. Pollution and oil that bonded to your skin by 3 PM...

Sensitive skin does not fail exfoliation. Exfoliation fails sensitive skin when it is done like a workout instead of a ritual. That redness you see after “gentle scrubbing” is not a mystery. Sens...

Dull, congested skin usually looks like texture that will not smooth out, pores that stay “busy,” and makeup that sits weirdly no matter how much you hydrate. The trap is going harder. More scrub...

Rice powder exfoliators have a reputation for “instant glow,” and for good reason. When they are formulated correctly, they can smooth the surface fast, reduce the look of dullness, and make skin...

Radiance is not a filter. It is what skin looks like when its surface is smooth, its pores are not congested, and its barrier is calm enough to hold water. Most people chase glow with stronger ac...

Exfoliation is where most skincare routines go wrong. Not because exfoliation is “bad,” but because people treat it like a punishment. They scrub harder, exfoliate more often, and chase that inst...

Most “AM and PM routines” fail for one reason: they treat serums like random toppings instead of tools with jobs. The result is either a heavy, sticky face in the morning or a complicated night r...

A damaged skin barrier is not a “dry skin personality.” It is a real functional problem: your outer layer stops holding onto water and starts reacting to things that never used to bother you. Tha...

Most people treat hydration and glow like two separate problems. Hydration is what you chase when your skin feels tight. Glow is what you chase when your face looks tired, flat, or uneven in phot...

Beauty editors do not fall in love with lip products because they are shiny. They fall in love because the shine lasts, the comfort lasts, and the lips look healthier even when the product is gon...

Lip balm is usually the first thing people reach for when their lips crack. It feels protective instantly. But if you are reapplying every hour and still feeling tight, that is a sign you are...

Dry, cracked lips are not just a winter problem. Air conditioning, heaters, matte lipsticks, long workdays and constant coffee runs all pull moisture out of that very thin skin. Most people respo...

Incorporate these kapha-pacifying practices into your daily routine to increase blood flow and immune system functionality, provide greater mental clarity and an increase in energy, and an overall ...

Why Detox? Detoxification is a foundational practice in Ayurveda in order to promote balance in both mind and body. When we remove negative thoughts from the mind, we find mental clarity. When we...

Part of the magic of PritiPolish™ is the transformative, sensorial experience that takes place during use. Begin by mixing one spoonful of powder with a few drops of water, then watch as the white ...

Wellness begins from within! E Discover four Ayurvedic foods that nourish your skin from the inside out, helping you to feel your best while achieving a radiant, glowing complexion.

Explore the ten remarkable benefits of drinking water from a copper bottle. Discover how this simple switch can contribute to your health and well-being.

As the leaves change, temperatures drop and sunlit hours shorten, taking time to adapt your wellness routine with the changing energies of the season will allow you to take on the days ahead with c...

From hot saunas to cold plunges, the strategic use of hot and cold therapy has been used in the practice of Ayurveda to promote overall wellness for centuries.

Breathwork has the power to deliver us into a new, refreshed state of mind in a matter of minutes. Whether you’re about to give a presentation at work, preparing for an important conversation, or j...

Hello, hydration! In the hot summer months, keeping our bodies well-hydrated is a vital cornerstone of overall well-being. Read on to learn how to create a holistic wellness ritual using HiraHydrat...

In the realm of natural healers, few ingredients provide as many treasured benefits as the Sea Buckthorn Berry. This small but mighty fruit wields countless natural health benefits and has been use...

A little preparation goes a long way in order to enjoy long, sunny days without your hair and skin paying the price!

Building the perfect skincare routine for your unique skin type is an art– it requires patience, knowledge, and most importantly, mindfulness. Yes, mindfulness- it’s not just for meditation! At Pra...

Copper, a metal revered for centuries, possesses an abundance of natural benefits that support our overall well-being.

In order to be well in the practice of Ayurveda, we focus on balancing mind, body, and soul. Central to this philosophy are the three metabolic types or “doshas,” known as Vata, Pitta, and Kapha.

Read on to learn how to to sync your self-care routine with the season, from holy-grail products to superfoods that promote glowing skin from within.

To ensure you’re in optimal condition both inside and out on your big day, it's important to follow a pre-event skincare routine that focuses on nourishment and rejuvenation.

Meditation benefits your emotional wellbeing, enhances self-awareness, and provides balance and calm with just a few minutes a day.

Read on to discover four ways our holistic wellness approach promotes a more balanced, sustainable future for the planet and people across the globe.

Read on to discover the transformative benefits of Marma Facial Massage and how you can level up your skincare routine to promote whole body healing!

“Clean beauty” has become a buzzword in the beauty industry, but what does it actually mean?

This mushroom really is magic! White Snow Mushroom (formally referred to as tremella fuciformis) has been used for centuries to aid in vitality and overall wellness.

We greatly admire people who pursue their passions and stand proudly for what they believe in. Our first guest in our Inspiring Stories interview series is Aruna Swarup, mother of Prakti Beauty fou...

Yoga is an essential practice in Ayurvedic dinacharya (a routine that promotes wellness through daily habit and rituals) and focuses on the central theme of balancing mind, body, and soul. 

If you’re looking to get the most out of your skincare routine, incorporating a trusted facial serum is a must!

Fearless beauty goes far beyond appearance. It is about confidently embracing your identity, nurturing your mind, body, and soul, and releasing your inhibitions in order to proudly stand up for yo...

Turmeric, also referred to as “The Golden Goddess,” is one of the most well-known Ayurvedic ingredients in the world. 

Add this 2-1 breathing technique to your daily routine to balance mind, body, and soul.

“I vowed as a young girl that I would work just as hard as a boy, if not harder, to prove to people that women can build and run companies."

Zaina Gohou shares her story about how her background has influenced her perspective on beauty and the woman she has become. 

“Prakti Women” by Sudeepti Tucker is our first collaboration with a female Indian artist. Her work explores fearless women in India and around the world who are forging their own paths.