Our Story

I created Prakti Beauty to redefine what skincare can be —high-performance, transformative, and deeply sensorial.

My journey with beauty began at an early age, shaped by India’s rich wellness traditions, where skincare isn’t just about surface-level treatments—it’s about achieving real, lasting results through balance, nourishment, and self-care. 

I wanted to bring this philosophy to the modern beauty world by developing an award-winningscience-backed skincare line that merges clinical efficacy with indulgent sensoriality—delivering powerful results without the harsh side effects of traditional actives.

At Prakti, we blend cutting-edge science with powerful botanicals, creating formulas that are as effective as the industry’s strongest treatments—but without compromise.

Instead of irritation and discomfort, Prakti transforms skincare into a luxurious journey—a routine that feels as good as it looks. Every product elevates your everyday rituals into moments of renewal and empowerment.

 Prakti is more than skincare. It’s a new standard in self-care. I’m so excited for you to experience Prakti, incorporate it into your daily ritual and enhance your skin health.

Our Innovative Process

Clinically effective skincare that delivers instant results and creates a transformative wellness experience. We prioritize cutting-edge scientific innovation combined with trusted botanicals.

Our formulas are developed to achieve clear, balanced & radiant skin.

Our Mission

Our mission is to empower each person to embrace their beauty through holistic self-care. Prakti lives at the intersection of beauty & wellness through the principles of Indian wellness traditions. We are positioned not only as a skincare solution, but as a lifestyle choice. We are leading a movement in the education of self-care empowerment. 

"My mission is to create products that deliver transformative self-care moments, empowering people to feel their best, achieve their healthiest skin with real results, and enhance their overall wellbeing."

@pritikaswarup