Our Story
Our Founder, Pritika Swarup, a renowned International Fashion Model and Holistic Wellness Expert, spent a decade working in the industry and couldn't find natural, clean products that were also results-driven and clinically effective.
From a young age, Pritika has been a dedicated practitioner of India’s traditional wellness system, understanding the power of natural botanical remedies and integrative health. Over the years, Pritika developed her philosophy fusing a holistic & preventive approach to skincare.
Natural botanical remedies combined with science-driven solutions became essential. This integrative method helped Pritika immensely to maintain overall balance to prevent breakouts, and skin sensitivities.
She realized this powerful combination wasn’t accessible for all to benefit. Moreover, self-care was viewed by her peers as a tedious task rather than the sensorial, nurturing experience she knew it to be, and she wanted to change that.
There was a notable absence of products that prioritized cutting-edge scientific innovation with the pleasure of sensorial experiences, delivering instant results and transformative moments.
This is how Prakti was born.
Our Innovative Process
Clinically effective skincare that delivers instant results and creates a transformative wellness experience. We prioritize cutting-edge scientific innovation combined with trusted botanicals.
Our formulas are developed to achieve clear, balanced & radiant skin.
"My mission is to create products that deliver transformative self-care moments, empowering people to feel their best, achieve their healthiest skin with real results, and enhance their overall wellbeing."
