WWD
The Global Takeover of Indian-inspired and Ayurvedic Beauty Has Arrived
New Beauty
Pritika Swarup Wants to Change the Way We Look at Detox
L'Officiel
Best New Beauty Products to Shop in July 2023
Fashionista
The Slippery Serum That's Ideal for At-Home Facial Massages
Bustle
The 21 Best Skin Care Products Of 2023
OceanDrive
Model, Activisit And Entrepreneur Pritika Swarup Takes Us Behind The Scenes Of Her Life
Good Day New York
Prakti Beauty Focuses on a Holistic Approach to Wellness and Beauty
New Beauty
Pritika Swarup Shares Her Self-Care Essentials and the Skin Care She Loves Right Now
People
Pritika Swarup Takes Us Inside Her Glam Day at Paris Fashion Week — and Shares How She Gets Her Glow!
CNN
Prakti aims to fill a void in the beauty industry.
Today
Pritika creates beauty line with rituals passed down from her family
Harper's Bazaar Arabia
Pritika Swarup On Her Style Secret, Miracle Product, And The Key To Looking Fabulous
Marie Claire
Skincare Tips and Makeup Prep with Model Pritika Swarup | My Five Minute Face
Editorialist
These 18 Beauty Products Are the Epitome of Fall VibesAnd the celebrity beauty brands just keep on coming...
The Cut
40 Gift Ideas for Your Beauty-Obsessed Friend
Cosmopolitan
Ayurveda for the Uninitiated: A Deep-Dive Into the World of Ayurvedic Beauty
Grazia
Inside Pritika Swarup's glamorous time at Paris Fashion Week
Forbes
Summer might seem like an easy skin season, but the harsh sun and air conditioning reveal otherwise.
Harper's Bazaar UK
Secrets of the Stylish: Getting ready for Cannes with Pritika Swarup
L'OFFICIEL
Here are the L'OFFICIEL-approved makeup and skincare products you need this summer before they sell out.
Glamour
Pritika Swarup Drops Her Skin-Care Routine
Marie Claire
From the double cleanse to the use of turmeric in skincare, the influence that Asian American and Pacific Islander...
Harper's Bazaar
Pritika Swarup on reinventing Indian beauty rituals
Teen Vogue
Spring has officially sprung, which means it’s time to update our routines with the latest beauty launches.
The Daily Front Row
As an international model and fashion influencer with a dedicated social following and a Colombia finance graduate with a resume...
The Voice Of Fashion
Role Model: Pritika Swarup on Beauty, Style, Diversity
Women's Health
Everything You Need To Know About Ayurvedic Beauty...
Fashionista
With Prakti Beauty, model Pritika Swarup is infusing her Indian heritage and...
Yahoo Life
With Prakti Beauty, Model Pritika Swarup Is Infusing Her Indian Heritage and Philanthropic Values Into Skin Care
Byrdie
Here at Byrdie, we love learning about skincare rituals worldwide and how to incorporate them into...
Vogue
International model Pritika Swarup’s beauty brand Prakti Beauty makes its way to India...
WSJ Magazine
From a book chronicling the construction of the Yves Saint Laurent museum to a new Vacheron Constantin timepiece...
InStyle
Today, we're seeing more and more Indian cultural influence in the beauty space. The only problem is, historically...
ELLE
Model And Entrepreneur Pritika Swarup Talks About Her Unique Ameri-Vedic Beauty Brand, Prakti Beauty...
BeautyInc
After a big year of DIY beauty, skin care is still keeping up momentum. In the first half of 2021...
The New York Times
The T List: Five things we recommend this week...
Coveteur
We’ll Be Using These Beauty Products All Autumn Long. Kick off the season with boob creams, CBD gummies...
Glossy
September will always connote back-to-school season; no matter how old you are, it’s a season of new beginnings...
Allure
Fall is just around the bend, and if you're familiar with seasonal skin issues, then you know that customizing your skin-care...
BeautyMatter
The fall launch season is in full force with a new crop of creators and celebrities getting into the beauty brand game...
Bustle
In You Heard It Here First, Bustle's editors introduce the coolest up-and-coming beauty brands you should have on your radar...
New Beauty
Pritika Swarup Wants to Add a Little ‘Magic’ to Your Skin-Care Routine
The Cut
Even in the midst of 2020, when COVID-19 forced a lot of people to stay home, Pritika Swarup’s days were anything but dull...
The New York Times
In the morning, I wash my face with DeviDetox cleanser — which Prakti, my beauty brand, is launching in February...
OceanDrive
Supermodel Pritika Swarup breaks the barriers of the beauty industry by introducting Prakti...
Vogue India
If you love beauty, you’ll want to keep these two brands on your radar right now
Columbia University
Born in Virginia Beach, Va., Pritika Swarup’s ’21GS journey has been anything but traditional...
Byrdie
Pritika Swarup Wants to Put the Spotlight on Indian Beauty
