Press

The 21 Best Skin Care Products Of 2023

The Global Takeover of Indian-inspired and Ayurvedic Beauty Has Arrived

Model, Activisit And Entrepreneur Pritika Swarup Takes Us Behind The Scenes Of Her Life

Prakti Beauty Focuses on a Holistic Approach to Wellness and Beauty

Pritika Swarup Shares Her Self-Care Essentials and the Skin Care She Loves Right Now

Pritika Swarup Takes Us Inside Her Glam Day at Paris Fashion Week — and Shares How She Gets Her Glow!

Prakti aims to fill a void in the beauty industry.

Pritika creates beauty line with rituals passed down from her family

Pritika Swarup On Her Style Secret, Miracle Product, And The Key To Looking Fabulous

Skincare Tips and Makeup Prep with Model Pritika Swarup | My Five Minute Face

These 18 Beauty Products Are the Epitome of Fall VibesAnd the celebrity beauty brands just keep on coming...

40 Gift Ideas for Your Beauty-Obsessed Friend

Ayurveda for the Uninitiated: A Deep-Dive Into the World of Ayurvedic Beauty

Inside Pritika Swarup's glamorous time at Paris Fashion Week

Summer might seem like an easy skin season, but the harsh sun and air conditioning reveal otherwise.

Secrets of the Stylish: Getting ready for Cannes with Pritika Swarup

Here are the L'OFFICIEL-approved makeup and skincare products you need this summer before they sell out.

Pritika Swarup Drops Her Skin-Care Routine 

From the double cleanse to the use of turmeric in skincare, the influence that Asian American and Pacific Islander...

Pritika Swarup on reinventing Indian beauty rituals

Spring has officially sprung, which means it’s time to update our routines with the latest beauty launches.

As an international model and fashion influencer with a dedicated social following and a Colombia finance graduate with a resume...

Role Model: Pritika Swarup on Beauty, Style, Diversity

Everything You Need To Know About Ayurvedic Beauty...

With Prakti Beauty, model Pritika Swarup is infusing her Indian heritage and...

With Prakti Beauty, Model Pritika Swarup Is Infusing Her Indian Heritage and Philanthropic Values Into Skin Care

Here at Byrdie, we love learning about skincare rituals worldwide and how to incorporate them into...

International model Pritika Swarup’s beauty brand Prakti Beauty makes its way to India...

From a book chronicling the construction of the Yves Saint Laurent museum to a new Vacheron Constantin timepiece...

Today, we're seeing more and more Indian cultural influence in the beauty space. The only problem is, historically...

Model And Entrepreneur Pritika Swarup Talks About Her Unique Ameri-Vedic Beauty Brand, Prakti Beauty...

After a big year of DIY beauty, skin care is still keeping up momentum. In the first half of 2021...

The T List: Five things we recommend this week...

We’ll Be Using These Beauty Products All Autumn Long. Kick off the season with boob creams, CBD gummies...

September will always connote back-to-school season; no matter how old you are, it’s a season of new beginnings...

Fall is just around the bend, and if you're familiar with seasonal skin issues, then you know that customizing your skin-care...

The fall launch season is in full force with a new crop of creators and celebrities getting into the beauty brand game...

In You Heard It Here First, Bustle's editors introduce the coolest up-and-coming beauty brands you should have on your radar...

Pritika Swarup Wants to Add a Little ‘Magic’ to Your Skin-Care Routine

Even in the midst of 2020, when COVID-19 forced a lot of people to stay home, Pritika Swarup’s days were anything but dull...

In the morning, I wash my face with DeviDetox cleanser — which Prakti, my beauty brand, is launching in February...

Supermodel Pritika Swarup breaks the barriers of the beauty industry by introducting Prakti...

If you love beauty, you’ll want to keep these two brands on your radar right now

Born in Virginia Beach, Va., Pritika Swarup’s ’21GS journey has been anything but traditional...

Pritika Swarup Wants to Put the Spotlight on Indian Beauty

As a model, Ivy League student, entrepreneur, and global ambassador for Operation Smile, it’s safe...

With a glowing resume that includes modeling for some seriously coveted brands like MAC Cosmetics...

Pritika Swarup is about to add another accolade to her lengthy list of successes: IMG model, Ivy league student...