Women's Wear Daily

The Global Takeover of Indian-inspired and Ayurvedic Beauty Has Arrived

WWD

WWD

All the Beauty and Wellness Retail Expansions of 2024
Founder Made

Founder Made

Future of Beauty Award
TZR

TZR

The 35 Best Eco-Friendly Beauty Products Of 2024
Into the Gloss

Into the Gloss

Pritika Swarup, Model + Founder of Prakti Beauty, Beauty Routine
Access Hollywood

Access Hollywood

How Prakti Beauty’s Ayurveda-Inspired Essentials Will Give You Your Best Skin Ever
Beauty Independent

Beauty Independent

Bridge Mentorship Selects Sofie Pavitt Face, PillowtalkDerm And Prakti For First Cohort Of 2024
Beauty Independent

Beauty Independent

The Highs And Lows Of Running An Indie Beauty Brand In 2023
The Cut

The Cut

The 75 Best Beauty Gifts
WWD

WWD

The Global Takeover of Indian-inspired and Ayurvedic Beauty Has Arrived
New Beauty

New Beauty

Pritika Swarup Wants to Change the Way We Look at Detox
WWD

WWD

Time-honored ingredients and rituals are at the core of these new products.
Allure

Allure

Allure Best of Beauty Awards 2023: Skin Care
Today

Today

Bobbie's Bests for less
L'Officiel

L'Officiel

Best New Beauty Products to Shop in July 2023
Fashionista

Fashionista

The Slippery Serum That's Ideal for At-Home Facial Massages
Bustle

Bustle

The 21 Best Skin Care Products Of 2023
OceanDrive

OceanDrive

Model, Activisit And Entrepreneur Pritika Swarup Takes Us Behind The Scenes Of Her Life
Good Day New York

Good Day New York

Prakti Beauty Focuses on a Holistic Approach to Wellness and Beauty
New Beauty

New Beauty

Pritika Swarup Shares Her Self-Care Essentials and the Skin Care She Loves Right Now
People

People

Pritika Swarup Takes Us Inside Her Glam Day at Paris Fashion Week — and Shares How She Gets Her Glow!
CNN

CNN

Prakti aims to fill a void in the beauty industry.
Today

Today

Pritika creates beauty line with rituals passed down from her family
Harper's Bazaar Arabia

Harper's Bazaar Arabia

Pritika Swarup On Her Style Secret, Miracle Product, And The Key To Looking Fabulous
Marie Claire

Marie Claire

Skincare Tips and Makeup Prep with Model Pritika Swarup | My Five Minute Face
Editorialist

Editorialist

These 18 Beauty Products Are the Epitome of Fall VibesAnd the celebrity beauty brands just keep on coming...
The Cut

The Cut

40 Gift Ideas for Your Beauty-Obsessed Friend
Cosmopolitan

Cosmopolitan

Ayurveda for the Uninitiated: A Deep-Dive Into the World of Ayurvedic Beauty
Grazia

Grazia

Inside Pritika Swarup's glamorous time at Paris Fashion Week
Forbes

Forbes

Summer might seem like an easy skin season, but the harsh sun and air conditioning reveal otherwise.
Harper's Bazaar UK

Harper's Bazaar UK

Secrets of the Stylish: Getting ready for Cannes with Pritika Swarup
L'OFFICIEL

L'OFFICIEL

Here are the L'OFFICIEL-approved makeup and skincare products you need this summer before they sell out.
Glamour

Glamour

Pritika Swarup Drops Her Skin-Care Routine 
Marie Claire

Marie Claire

From the double cleanse to the use of turmeric in skincare, the influence that Asian American and Pacific Islander...
Harper's Bazaar

Harper's Bazaar

Pritika Swarup on reinventing Indian beauty rituals
Teen Vogue

Teen Vogue

Spring has officially sprung, which means it’s time to update our routines with the latest beauty launches.
The Daily Front Row

The Daily Front Row

As an international model and fashion influencer with a dedicated social following and a Colombia finance graduate with a resume...
The Voice Of Fashion

The Voice Of Fashion

Role Model: Pritika Swarup on Beauty, Style, Diversity
Women's Health

Women's Health

Everything You Need To Know About Ayurvedic Beauty...
Fashionista

Fashionista

With Prakti Beauty, model Pritika Swarup is infusing her Indian heritage and...
Yahoo Life

Yahoo Life

With Prakti Beauty, Model Pritika Swarup Is Infusing Her Indian Heritage and Philanthropic Values Into Skin Care
Byrdie

Byrdie

Here at Byrdie, we love learning about skincare rituals worldwide and how to incorporate them into...
Vogue

Vogue

International model Pritika Swarup’s beauty brand Prakti Beauty makes its way to India...
WSJ Magazine

WSJ Magazine

From a book chronicling the construction of the Yves Saint Laurent museum to a new Vacheron Constantin timepiece...
InStyle

InStyle

Today, we're seeing more and more Indian cultural influence in the beauty space. The only problem is, historically...
ELLE

ELLE

Model And Entrepreneur Pritika Swarup Talks About Her Unique Ameri-Vedic Beauty Brand, Prakti Beauty...
BeautyInc

BeautyInc

After a big year of DIY beauty, skin care is still keeping up momentum. In the first half of 2021...
The New York Times

The New York Times

The T List: Five things we recommend this week...
Coveteur

Coveteur

We’ll Be Using These Beauty Products All Autumn Long. Kick off the season with boob creams, CBD gummies...