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WWD
All the Beauty and Wellness Retail Expansions of 2024
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Founder Made
Future of Beauty Award
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TZR
The 35 Best Eco-Friendly Beauty Products Of 2024
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Into the Gloss
Pritika Swarup, Model + Founder of Prakti Beauty, Beauty Routine
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Access Hollywood
How Prakti Beauty’s Ayurveda-Inspired Essentials Will Give You Your Best Skin Ever
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Beauty Independent
Bridge Mentorship Selects Sofie Pavitt Face, PillowtalkDerm And Prakti For First Cohort Of 2024
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Beauty Independent
The Highs And Lows Of Running An Indie Beauty Brand In 2023
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The Cut
The 75 Best Beauty Gifts
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WWD
The Global Takeover of Indian-inspired and Ayurvedic Beauty Has Arrived
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New Beauty
Pritika Swarup Wants to Change the Way We Look at Detox
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WWD
Time-honored ingredients and rituals are at the core of these new products.
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Allure
Allure Best of Beauty Awards 2023: Skin Care
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Today
Bobbie's Bests for less
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L'Officiel
Best New Beauty Products to Shop in July 2023
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Fashionista
The Slippery Serum That's Ideal for At-Home Facial Massages
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Bustle
The 21 Best Skin Care Products Of 2023
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OceanDrive
Model, Activisit And Entrepreneur Pritika Swarup Takes Us Behind The Scenes Of Her Life
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Good Day New York
Prakti Beauty Focuses on a Holistic Approach to Wellness and Beauty
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New Beauty
Pritika Swarup Shares Her Self-Care Essentials and the Skin Care She Loves Right Now
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People
Pritika Swarup Takes Us Inside Her Glam Day at Paris Fashion Week — and Shares How She Gets Her Glow!
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CNN
Prakti aims to fill a void in the beauty industry.
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Today
Pritika creates beauty line with rituals passed down from her family
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Harper's Bazaar Arabia
Pritika Swarup On Her Style Secret, Miracle Product, And The Key To Looking Fabulous
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Marie Claire
Skincare Tips and Makeup Prep with Model Pritika Swarup | My Five Minute Face
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Editorialist
These 18 Beauty Products Are the Epitome of Fall VibesAnd the celebrity beauty brands just keep on coming...
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The Cut
40 Gift Ideas for Your Beauty-Obsessed Friend
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Cosmopolitan
Ayurveda for the Uninitiated: A Deep-Dive Into the World of Ayurvedic Beauty
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Grazia
Inside Pritika Swarup's glamorous time at Paris Fashion Week
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Forbes
Summer might seem like an easy skin season, but the harsh sun and air conditioning reveal otherwise.
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Harper's Bazaar UK
Secrets of the Stylish: Getting ready for Cannes with Pritika Swarup
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L'OFFICIEL
Here are the L'OFFICIEL-approved makeup and skincare products you need this summer before they sell out.
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Glamour
Pritika Swarup Drops Her Skin-Care Routine
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Marie Claire
From the double cleanse to the use of turmeric in skincare, the influence that Asian American and Pacific Islander...
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Harper's Bazaar
Pritika Swarup on reinventing Indian beauty rituals
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Teen Vogue
Spring has officially sprung, which means it’s time to update our routines with the latest beauty launches.
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The Daily Front Row
As an international model and fashion influencer with a dedicated social following and a Colombia finance graduate with a resume...
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The Voice Of Fashion
Role Model: Pritika Swarup on Beauty, Style, Diversity
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Women's Health
Everything You Need To Know About Ayurvedic Beauty...
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Fashionista
With Prakti Beauty, model Pritika Swarup is infusing her Indian heritage and...
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Yahoo Life
With Prakti Beauty, Model Pritika Swarup Is Infusing Her Indian Heritage and Philanthropic Values Into Skin Care
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Byrdie
Here at Byrdie, we love learning about skincare rituals worldwide and how to incorporate them into...
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Vogue
International model Pritika Swarup’s beauty brand Prakti Beauty makes its way to India...
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WSJ Magazine
From a book chronicling the construction of the Yves Saint Laurent museum to a new Vacheron Constantin timepiece...
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InStyle
Today, we're seeing more and more Indian cultural influence in the beauty space. The only problem is, historically...
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ELLE
Model And Entrepreneur Pritika Swarup Talks About Her Unique Ameri-Vedic Beauty Brand, Prakti Beauty...
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BeautyInc
After a big year of DIY beauty, skin care is still keeping up momentum. In the first half of 2021...
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The New York Times
The T List: Five things we recommend this week...
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Coveteur
We’ll Be Using These Beauty Products All Autumn Long. Kick off the season with boob creams, CBD gummies...