Press

How An Indian Tradition Became a New Must-Have Micro-Exfoliator

Byrdie

Everything Worth the Splurge During the Holidays

The Wall Street Journal

The 37 Best Beauty Gifts You Can Buy Right Now

The Cut

The T List: Five Things We Recommend This Week

The New York Times Style Magazine

4 Indian-Owned Beauty Brands You Should Support Now and Always

InStyle

International model Pritika Swarup’s beauty brand Prakti Beauty makes its way to India

Vogue

Model And Entrepreneur Pritika Swarup Talks About Her Unique Ameri-Vedic Beauty Brand, Prakti Beauty

ELLE

THE SKIN CROWD

BEAUTYINC

Prakti Founder Pritika Swarup’s Beauty Regimen

The New York Times | The T List

These 18 Beauty Products Are the Epitome of Fall Vibes

Editorialist

We’ll Be Using These Beauty Products All Autumn Long

Coveteur

Meet The Skin Care Brand That's Bringing Indian Beauty To The Forefront

Bustle

The Best New September Skin-Care Launches to Add to Your Fall Routine

Allure

Pritika Swarup Wants to Add a Little ‘Magic’ to Your Skin-Care Routine

NewBeauty

September launch roundup: 7 brands to know

Glossy

2021 WEEK 37: BEAUTY BRAND AND PRODUCT LAUNCHES OF NOTE

BeautyMatter

Made for You

Vogue India

Ayurvedic Wellness Hacks

Haute Living

Beauty without Borders

Modern Luxury

Pritika Swarup is Launching an Indian-Inspired Beauty Brand

Dujour

Pritika Swarup Swears By Alternate-Nostril Breathing

NY Mag, The Cut

Pritika Swarup Shares her DIY Ayurvedic Beauty Secrets

Rose INC

GS Alumna Advocates for Diversity in the Beauty Industry

Columbia University

×