Press
The Skin Crowd
BEAUTYINC
Prakti Founder Pritika Swarup’s Beauty Regimen
The New York Times | The T List
These 18 Beauty Products Are the Epitome of Fall Vibes
Editor A List
We’ll Be Using These Beauty Products All Autumn Long
Coveteur
Meet The Skin Care Brand That's Bringing Indian Beauty To The Forefront
Bustle
The Best New September Skin-Care Launches to Add to Your Fall Routine
Allure
Pritika Swarup Wants to Add a Little ‘Magic’ to Your Skin-Care Routine
NewBeauty
September launch roundup: 7 brands to know
Glossy
2021 WEEK 37: BEAUTY BRAND AND PRODUCT LAUNCHES OF NOTE
BeautyMatter
Made for You
Vogue India
Ayurvedic Wellness Hacks
Haute Living
Beauty without Borders
Modern Luxury
Pritika Swarup is Launching an Indian-Inspired Beauty Brand
Dujour
Pritika Swarup Swears By Alternate-Nostril Breathing
NY Mag, The Cut
Pritika Swarup Wants to Put the Spotlight on Indian Beauty
Byrdie
Pritika Swarup Shares her DIY Ayurvedic Beauty Secrets
Rose INC
GS Alumna Advocates for Diversity in the Beauty Industry
Columbia University
