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Vogue India

Ayurvedic Wellness Hacks

Haute Living

Beauty without Borders

Modern Luxury

Pritika Swarup is Launching an Indian-Inspired Beauty Brand


Pritika Swarup Swears By Alternate-Nostril Breathing

NY Mag, The Cut

Pritika Swarup Wants to Put the Spotlight on Indian Beauty


GS Alumna Advocates for Diversity in the Beauty Industry

Columbia University

Pritika Swarup Shares her DIY Ayurvedic Beauty Secrets

Rose INC