Press
Byrdie
Here at Byrdie, we love learning about skincare rituals worldwide and how to incorporate them into our personal routines...
Teen Vogue
Spring has officially sprung, which means it’s time to update our routines with the latest beauty launches.
Forbes
Summer might seem like an easy skin season, but the harsh sun and air conditioning reveal otherwise.
Marie Claire
From the double cleanse to the use of turmeric in skincare, the influence that Asian American and Pacific Islander...
L'OFFICIEL
Here are the L'OFFICIEL-approved makeup and skincare products you need this summer before they sell out.
The Daily Front Row
As an international model and fashion influencer with a dedicated social following and a Colombia finance graduate with a resume...
Byrdie
Here at Byrdie, we love learning about skincare rituals worldwide and how to incorporate them into...
The Wall Street Journal
From a book chronicling the construction of the Yves Saint Laurent museum to a new Vacheron Constantin timepiece...
The Cut
Nothing says treat yourself (and/or someone else) quite like a beauty gift. It can be as small as a pair of selfie-friendly...
In Style
Today, we're seeing more and more Indian cultural influence in the beauty space. The only problem is, historically...
ELLE
Model And Entrepreneur Pritika Swarup Talks About Her Unique Ameri-Vedic Beauty Brand, Prakti Beauty...
BEAUTYINC
After a big year of DIY beauty, skin care is still keeping up momentum. In the first half of 2021...
The New York Times
In the morning, I wash my face with DeviDetox cleanser — which Prakti, my beauty brand, is launching in February...
Editorialist
These 18 Beauty Products Are the Epitome of Fall VibesAnd the celebrity beauty brands just keep on coming...
Coveteur
We’ll Be Using These Beauty Products All Autumn Long. Kick off the season with boob creams, CBD gummies...
Bustle
In You Heard It Here First, Bustle's editors introduce the coolest up-and-coming beauty brands you should have on your radar...
Allure
Fall is just around the bend, and if you're familiar with seasonal skin issues, then you know that customizing your skin-care...
New Beauty
She grew up in the states (Virginia Beach, to be exact), but for Pritika Swarup her Indian culture, traditions and heritage...
BeautyMatter
The fall launch season is in full force with a new crop of creators and celebrities getting into the beauty brand game...
Haute Living
Pritika Swarup is about to add another accolade to her lengthy list of successes: IMG model, Ivy league student...
Modern Luxury
Supermodel Pritika Swarup breaks the barriers of the beauty industry by introducting Prakti...
Dujour
With a glowing resume that includes modeling for some seriously coveted brands like MAC Cosmetics...