Press
How An Indian Tradition Became a New Must-Have Micro-Exfoliator
Byrdie
Everything Worth the Splurge During the Holidays
The Wall Street Journal
The 37 Best Beauty Gifts You Can Buy Right Now
The Cut
The T List: Five Things We Recommend This Week
The New York Times Style Magazine
4 Indian-Owned Beauty Brands You Should Support Now and Always
InStyle
International model Pritika Swarup’s beauty brand Prakti Beauty makes its way to India
Vogue
Model And Entrepreneur Pritika Swarup Talks About Her Unique Ameri-Vedic Beauty Brand, Prakti Beauty
ELLE
THE SKIN CROWD
BEAUTYINC
Prakti Founder Pritika Swarup’s Beauty Regimen
The New York Times | The T List
These 18 Beauty Products Are the Epitome of Fall Vibes
Editorialist
We’ll Be Using These Beauty Products All Autumn Long
Coveteur
Meet The Skin Care Brand That's Bringing Indian Beauty To The Forefront
Bustle
The Best New September Skin-Care Launches to Add to Your Fall Routine
Allure
Pritika Swarup Wants to Add a Little ‘Magic’ to Your Skin-Care Routine
NewBeauty
September launch roundup: 7 brands to know
Glossy
2021 WEEK 37: BEAUTY BRAND AND PRODUCT LAUNCHES OF NOTE
BeautyMatter
Made for You
Vogue India
Ayurvedic Wellness Hacks
Haute Living
Beauty without Borders
Modern Luxury
Pritika Swarup is Launching an Indian-Inspired Beauty Brand
Dujour
Pritika Swarup Swears By Alternate-Nostril Breathing
NY Mag, The Cut
Pritika Swarup Shares her DIY Ayurvedic Beauty Secrets
Rose INC
GS Alumna Advocates for Diversity in the Beauty Industry
Columbia University
