Press

Fashionista

With Prakti Beauty, model Pritika Swarup is infusing her Indian heritage and...

Women's Health

Everything You Need To Know About Ayurvedic Beauty...

The Voice Of Fashion

Role Model: Pritika Swarup on Beauty, Style, Diversity

Byrdie

Here at Byrdie, we love learning about skincare rituals worldwide and how to incorporate them into our personal routines...

Harper's Bazaar

Pritika Swarup on reinventing Indian beauty rituals

Glamour

Pritika Swarup Drops Her Skin-Care Routine 

Teen Vogue

Spring has officially sprung, which means it’s time to update our routines with the latest beauty launches.

Forbes

Summer might seem like an easy skin season, but the harsh sun and air conditioning reveal otherwise.

Marie Claire

From the double cleanse to the use of turmeric in skincare, the influence that Asian American and Pacific Islander...

L'OFFICIEL

Here are the L'OFFICIEL-approved makeup and skincare products you need this summer before they sell out. 

The Daily Front Row

As an international model and fashion influencer with a dedicated social following and a Colombia finance graduate with a resume...

Yahoo Life

With Prakti Beauty, Model Pritika Swarup Is Infusing Her Indian Heritage and Philanthropic Values Into Skin Care

Byrdie

Here at Byrdie, we love learning about skincare rituals worldwide and how to incorporate them into...

The Wall Street Journal

From a book chronicling the construction of the Yves Saint Laurent museum to a new Vacheron Constantin timepiece...

The Cut

Nothing says treat yourself (and/or someone else) quite like a beauty gift. It can be as small as a pair of selfie-friendly...

The New York Times

The T List: Five things we recommend this week...

In Style

Today, we're seeing more and more Indian cultural influence in the beauty space. The only problem is, historically...

Vogue

International model Pritika Swarup’s beauty brand Prakti Beauty makes its way to India...

ELLE

Model And Entrepreneur Pritika Swarup Talks About Her Unique Ameri-Vedic Beauty Brand, Prakti Beauty...

BEAUTYINC

After a big year of DIY beauty, skin care is still keeping up momentum. In the first half of 2021...

The New York Times

In the morning, I wash my face with DeviDetox cleanser — which Prakti, my beauty brand, is launching in February...

Editorialist

These 18 Beauty Products Are the Epitome of Fall VibesAnd the celebrity beauty brands just keep on coming...

Coveteur

We’ll Be Using These Beauty Products All Autumn Long. Kick off the season with boob creams, CBD gummies...

Bustle

In You Heard It Here First, Bustle's editors introduce the coolest up-and-coming beauty brands you should have on your radar...

Allure

Fall is just around the bend, and if you're familiar with seasonal skin issues, then you know that customizing your skin-care...

New Beauty

She grew up in the states (Virginia Beach, to be exact), but for Pritika Swarup her Indian culture, traditions and heritage...

Glossy

September will always connote back-to-school season; no matter how old you are, it’s a season of new beginnings...

BeautyMatter

The fall launch season is in full force with a new crop of creators and celebrities getting into the beauty brand game...

Vogue India

Made for you...

Haute Living

Pritika Swarup is about to add another accolade to her lengthy list of successes: IMG model, Ivy league student...

Modern Luxury

Supermodel Pritika Swarup breaks the barriers of the beauty industry by introducting Prakti...

Dujour

With a glowing resume that includes modeling for some seriously coveted brands like MAC Cosmetics...

NY Mag, The Cut

Even in the midst of 2020, when COVID-19 forced a lot of people to stay home, Pritika Swarup’s days were anything but dull...

Rose INC

As a model, Ivy League student, entrepreneur, and global ambassador for Operation Smile, it’s safe...

Columbia University

Born in Virginia Beach, Va., Pritika Swarup’s ’21GS journey has been anything but traditional...

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