Press

The Skin Crowd

BEAUTYINC

Prakti Founder Pritika Swarup’s Beauty Regimen

The New York Times | The T List

These 18 Beauty Products Are the Epitome of Fall Vibes

Editor A List

We’ll Be Using These Beauty Products All Autumn Long

Coveteur

Meet The Skin Care Brand That's Bringing Indian Beauty To The Forefront

Bustle

The Best New September Skin-Care Launches to Add to Your Fall Routine

Allure

Pritika Swarup Wants to Add a Little ‘Magic’ to Your Skin-Care Routine

NewBeauty

September launch roundup: 7 brands to know

Glossy

2021 WEEK 37: BEAUTY BRAND AND PRODUCT LAUNCHES OF NOTE

BeautyMatter

Made for You

Vogue India

Ayurvedic Wellness Hacks

Haute Living

Beauty without Borders

Modern Luxury

Pritika Swarup is Launching an Indian-Inspired Beauty Brand

Dujour

Pritika Swarup Swears By Alternate-Nostril Breathing

NY Mag, The Cut

Pritika Swarup Wants to Put the Spotlight on Indian Beauty

Byrdie

Pritika Swarup Shares her DIY Ayurvedic Beauty Secrets

Rose INC

GS Alumna Advocates for Diversity in the Beauty Industry

Columbia University

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