We’re on a mission to put more good into the world in everything we do at Prakti. It’s easy to get caught up in the fast-paced world we live in, but in order to make global change, we have to start small. Our philosophy is that when we find balance within ourselves, we're better equipped to make sustainable choices that benefit the world around us. Read on to discover four ways our holistic wellness approach promotes a more balanced, sustainable future for the planet and people across the globe.
Ethical Ingredient Sourcing & Processes
Our commitment to provide clean and innovative high-performance skincare includes responsible decision-making at every step of the process, from product to packaging. Our formulations begin with nature’s purest, highest quality ingredients that are more than just effective, they’re environmentally responsible. We practice sustainable ingredient sourcing and ethical manufacturing through thoughtful supply chains and we also believe that the ingredients we leave out are just as important as the ingredients we use. Every single ingredient in every Prakti formulation is selected with the intention to preserve environmental harmony, not disrupt it.
Packaging & Production
Every individual component in our packaging – from the carton that holds the product all the way down to the ink that decorates the bottle, tube or jar – has been meticulously selected for its environmental safety. We don’t just check the boxes, we ask questions. After the decoration has been applied, will the glass jar still be recyclable? Do certain paints and inks pose environmental harm? This intentional vetting process requires months of expert research and means that we are constantly seeking new solutions to move the needle for sustainability in the skincare industry.
Prakti outer cartons are produced in a wind powered facility from 100% recyclable FSC-certified cardboard (FSC certification ensures that paperboard comes from responsibly managed forests that provide environmental, social and economic benefits). Our recyclable glass jars are finished with environmentally-responsible ink that won’t affect the jars’ ability to be recycled. Our tubes and caps are made from 30% PRC (post-consumer recycled) plastic.
Social Impact
One key aspect that is often overlooked in the pursuit of creating a more sustainable future is the role of compassion and humanity. Environmental protection includes making decisions that support both people and the planet, and we believe in the transformative power of providing support and opportunities for communities across the globe. One way we do this is through The Suman Saroj Initiative. The program provides sustainable income opportunities for village craftswomen around the town of Lucknow in India, preserving and protecting traditional Indian craft techniques as a way to turn their expertise into financial opportunity for their families. These artisans use local and natural materials to create handcrafted pieces to be treasured, providing a sustainable product that works to protect culture, traditional craftsmanship, and the environment. These small-batch production methods require fewer resources, create less waste, and do not require the same level of industrial machinery, energy, and transportation as factory-made products, resulting in a lower carbon footprint and less environmental pollution. Understanding the mindful nature of handcrafted production can encourage us to think critically about our consumption patterns in order to ensure future generations are provided the resources they need to thrive in a sustainable future.
Education
By providing expert education on Ayurveda, one of the world’s oldest whole-body healing systems, we encourage our community members to promote balance within and in the world around them. We understand that Ayurveda may be seemingly intimidating to those who aren't familiar with it. Through Ayurveda for All™, our goal is to simplify this trusted wellness system and make it accessible to everyone. Promoting balance within allows us to make more conscious decisions in the greater world around us.
We believe that we’re defined not just by what we make, but the impact we have on the world. How can you put more good into the world this Earth Day?
