Who We Are

Prakti fuses the cultural richness, rituals, and spirituality of India with the contemporary energy of the West. We embody a new generation of women around the world, one that's connected, modern, and above all, fearless.

Our Story

While many see India as a land of traditions, we know that's only the beginning. Young women in India are defying convention and shattering stereotypes, leading multi-faceted lives that are limited only by their own imaginations. It's a side of India that Prakti's founder, Pritika Swarup, found herself inspired and energized during trips to see her family in Lucknow and Mumbai, an aspect often overlooked by the West

Prakti grew out of that energy and fearlessness, and from the often beautiful clash between tradition and technology. Like Pritika, Prakti is an embodiment of a new generation that celebrates the hybrid nature of their identities, and uses them to lead rich, daring, multi-dimensional lives. Our products are designed to celebrate women's strength, independence, and individuality. Everything we make is formulated to become a tool for women everywhere that allows them to take on the world with confidence, and to always live fearlessly.

From Our Founder

Rather than feeling caught between different worlds, I've always felt nurtured by every part of my identity. Growing up, my daily life in Virginia Beach felt just as comfortable and engaging as spending time with my family in Lucknow and Mumbai. As I've gotten older, I've come to see my dual identity as the core of who I am — and now, as the foundation of all things Prakti.

I feel so honored to be part of a new generation of women who are redefining their place in world, and to make products that give them the confidence to "find their fearless."

Pritika Swarup