January 25, 2024

The PaviPure<sup>™</sup> Experience: Meet The First Non-Drying Clay Mask

Why Detox?

Detoxification is a foundational practice in Ayurveda in order to promote balance in both mind and body. When we remove negative thoughts from the mind, we find mental clarity. When we build our lifestyle around healthy rituals – from nutritious food to balanced sleep and exercise – we support the natural cleansing of toxins from the body. Detoxification has long been hailed as a vital step in skincare routines as well, with an expectation to rid skin of trapped impurities and pollutants. However most detox masks, typically formulated with charcoal or clay, have earned an unfavorable reputation for leaving the skin feeling tight and parched after use. While they effectively draw out impurities, the after-effects including redness, dehydration, and the often unpleasant removal process of these masks (typically requiring scrubbing and tugging of the skin) have left many searching for an alternative that doesn't compromise their skin's balance. As a life-long practitioner of Ayurveda and with this in mind, our founder knew it was time for the role of detoxification in the skincare world to be redefined.

Breakthrough Formula

One of the key elements that sets PaviPure™ apart from other detox masks is our luxuriously creamy, non-drying formula. You will never experience drying, flaking, tightening, or irritation during wear. The formula stays creamy and comfortable throughout the entire experience. 

Push-Pull Technology

Embrace the soothing warmth as innovative push-pull technology draws out deep impurities while pushing moisture into the skin. Kaolin Clay clarifies pores by absorbing excess oil and impurities beneath the skin’s surface. It’s rich in minerals and antioxidants to protect skin from blemishes and breakouts. While these mighty ingredients remove impurities, our advanced technology pushes hydrators such as Ashwagandha and Natural Plant Glycerin into the skin. Ashwagandha provides deep moisturization while enhancing the skin’s production of Hyaluronic Acid, and Natural Plant Glycerin provides lasting moisture beneath the skin’s surface while strengthening the skin’s precious moisture barrier.

Minimizes and Tightens Pores

PaviPure™’s pore-shrinking power comes from natural astringents that cleanse pores and remove excess oil without any burning or irritation. Hamamelis Virginiana reduces swelling and inflammation while minimizing pores, repairing broken skin, and fighting bacteria. Fomes Officinalis Mushroom also immediately tightens pores while improving skin tone and firmness. 

Smooths and Brightens Complexion

PaviPure™’s purple hue comes from Ipomoea Batatas Root (Purple Sweet Potato) but this ingredient provides so much more than just a calming, natural color. Did you know that purple sweet potato contains the highest antioxidant content of any potato? It’s ultra-smoothing and conditioning due to its high-concentration of natural polyphenols and Vitamin C and also combats inflammation thanks to its high antioxidant content. The mask also includes a high concentration of Vitamin A and C thanks to Moringa Oleifera Seed Oil which brightens skin and supports collagen production as well as Spirulina Platensis which promotes skin healing, combats inflammation, and promotes healthy cell renewal.

Acts as An Anti-Pollution Shield

In today’s modern world, coming into contact with environmental pollutants including dust, smoke, and other toxins can be unavoidable- even if you maintain a healthy lifestyle. When these pollutants come into contact with the skin, they can lead to oxidative stress and free-radical damage which contributes to premature skin aging and a weakened skin barrier. PaviPure is loaded with ingredients that combat these effects, from antioxidant-rich Moringa Seed Oil, Ashwagandha, Purple Sweet Potato, and Hamamelis Virginiana to Natural Plant Glycerin which acts as a hydrating shield from environmental pollutants.

The Sensorial Pleasure of PaviPure

Every element of the PaviPure™ experience contributes to an elevated, sensorial ritual that supports your overall wellness goals.  Scoop a generous amount of detox mask with our custom copper spatula and apply over your entire face. As PaviPure™  gently warms upon contact with your skin, the spa-like experience begins, making your skincare routine a moment of relaxation and indulgence. An earthy gently floral aroma soothes and calms the mind from Hamamelis Virginiana, a natural mood-enhancer. Complemented with Rosemary Leaf Oil, the invigorating herb improves alertness and concentration while encouraging mental clarity and insight.

Typical clay masks can have you racing against the clock to remove in time to avoid skin irritation. There’s no rush with PaviPure™– after 10-15 minutes (more or less, no stress) rinse off and gently towel dry. And as an added bonus: the calming, purple hue is natural and won’t stain towels! The entire experience from start to finish creates space for you to detoxify both your skin and mind, emerging from your self-care ritual ready to take on the day feeling balanced.

Add PaviPure™ to your self-care ritual to engage your senses, elevate your holistic wellness routine, and get set for balanced, healthy skin and an instant, deeply purified glow.  

Featured Product

PaviPure™

Warming Detox Mask

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