Ayurveda is one of the world’s oldest whole-body healing systems originating in India over 6,000 years ago. Our Founder Pritika Swarup’s Indian-American heritage and experience as a life-long practitioner of Ayurveda is the foundation of all things Prakti. Each of our products reimagines time-trusted ingredients from Ayurvedic remedies, harnessing their power through technological innovation to enhance the efficacy and sensory experience of every product. Further, everything we make is formulated to become a tool for women everywhere that allows them to take on the world with confidence, and to always live fearlessly.

Our Wellness Philosophy

Our holistic approach to self care goes beyond skincare to support women in both beauty and soul. The most basic principle of Ayurveda, one of the world’s oldest whole-body healing systems, is balance. In order to move through the world feeling well, maintaining a balanced routine is key. This includes adopting products and practices that nourish not only your skin, but your overall well being. We believe that thoughtful self care creates a meditative moment to start and end each day, empowering women to take on the world with clarity and confidence. Every element of our 2x Award-Winning PritiPolish™ creates a nurturing moment: from scooping the powder with our custom copper spoon to the unexpected color revealed when mixed with water to the divine aroma and luxurious texture. We believe that every element of your self-care ritual is intentional and pleasurable.

The PritiPolish™ Experience

PritiPolish™ Instant Glow Exfoliator reimagines rice, an enduring staple in Indian homemade skincare remedies, into a modern, sensorial experience. Finely milled Oryza Sativa Rice Powder acts as a natural exfoliator to unglue dry skin and debris for softer, glowing skin. The powder is combined with Pomegranate Enzyme, a natural AHA that brightens and clears away dead skin cells and encourages cell turnover, as well as a series of Ayurvedic oils and extracts known for their natural skin-supporting properties.

• Organic Vetiver Root Oil - Smoothes skin and reduces the appearance of pores for a refined, even texture
• Organic Rose Damascena Oil - Soothes and calms irritated skin, while antioxidants revitalize skin's appearance
• Gardenia Florida Extract - Rich in antioxidants that protect your skin from free radicals and environmental damage
• Arnica Montana Flower Extract - Soothes skin and reduces inflammation
• Organic Evening Primrose Oil - Improves skin elasticity and enhances texture of skin

“Perfect for a morning pick-me-up cleanse, PritiPolish contains rice granules to loosen flakes, pomegranate enzymes to soften texture, and rose and vetiver to lift your mood.”

- Allure

A Sensorial Experience For Skin and Soul

One of the most remarkable elements of PritiPolish™ is the transformative experience that takes place during use. Begin by mixing one spoonful of powder with a few drops of water, using less water for deeper exfoliation. Then, watch as the white rice powder transforms into a beautiful amethyst hue right before your eyes. As you massage this exfoliant on your face, take a mindful moment to take in every element of the experience, from the texture to the uplifting aroma. Your skincare routine is a daily opportunity to practice presence in both mind and body.  After exfoliating, gently rinse and towel off skin and experience the instant glow. This polish is gentle enough to use daily and should be incorporated into your routine as needed for your most radiant skin. 

"Each product is meant to provide a sensorial experience—the texture you feel on your skin, the aroma, the colors, you’ve probably never seen an exfoliator that changes color. We wanted this to tell the story of our hybrid concept and it does, because it’s formulated here in the US with modern science but we’ve used Ayurvedic ingredients and integrated them into a fine, luxurious texture."

- Pritika Swarup for Vogue India

Glowing Reviews For PritiPolish™

When it comes to results, you don’t just have to take our word for it. Our Instant Glow Exfoliator has been awarded Allure’s Best of Beauty Award, 2023 Bustle Beauty Award, and selected as The Cut’s Best Beauty Gifts list two years in a row!

“Just add water to this exfoliating rice powder cleanser from Prakti and you’ve got yourself a face polish that’s gentle enough for daily use, but powerful enough to slough off the dead skin and buildup that is causing your complexion to look dull and dry. You’ll see results after just one wash: velvety soft, smooth, bright, even-toned skin that positively glows with good health”

- Bustle

A combination of India-inspired traditions, with modern science creates a nurturing sensorial skincare experience, making our best-selling Instant Glow Exfoliator a perfect addition to your self-care routine. You're only one copper spoonful away from elevating your wellness journey to a holistic experience that pampers mind, body, and soul.