Glossy
September will always connote back-to-school season; no matter how old you are, it’s a season of new beginnings...
Allure
Fall is just around the bend, and if you're familiar with seasonal skin issues, then you know that customizing your skin-care...
BeautyMatter
The fall launch season is in full force with a new crop of creators and celebrities getting into the beauty brand game...
Bustle
In You Heard It Here First, Bustle's editors introduce the coolest up-and-coming beauty brands you should have on your radar...
New Beauty
Pritika Swarup Wants to Add a Little ‘Magic’ to Your Skin-Care Routine
The Cut
Even in the midst of 2020, when COVID-19 forced a lot of people to stay home, Pritika Swarup’s days were anything but dull...
The New York Times
In the morning, I wash my face with DeviDetox cleanser — which Prakti, my beauty brand, is launching in February...
OceanDrive
Supermodel Pritika Swarup breaks the barriers of the beauty industry by introducting Prakti...
Vogue India
If you love beauty, you’ll want to keep these two brands on your radar right now
Columbia University
Born in Virginia Beach, Va., Pritika Swarup’s ’21GS journey has been anything but traditional...
Byrdie
Pritika Swarup Wants to Put the Spotlight on Indian Beauty
Rose INC
As a model, Ivy League student, entrepreneur, and global ambassador for Operation Smile, it’s safe...
Dujour
With a glowing resume that includes modeling for some seriously coveted brands like MAC Cosmetics...
Haute Living
Pritika Swarup is about to add another accolade to her lengthy list of successes: IMG model, Ivy league student...
