Prakti Beauty in the Press
WWD
The Global Takeover of Indian-inspired and Ayurvedic Beauty Has Arrived
Bustle
The 21 Best Skin Care Products Of 2023
Harper's Bazaar Arabia
Pritika Swarup On Her Style Secret, Miracle Product, And The Key To Looking Fabulous
Grazia
Inside Pritika Swarup's glamorous time at Paris Fashion Week
Glamour
Pritika Swarup Drops Her Skin-Care Routine
Marie Claire
From the double cleanse to the use of turmeric in skincare, the influence that Asian American and Pacific Islander...
The Voice Of Fashion
Role Model: Pritika Swarup on Beauty, Style, Diversity
Yahoo Life
With Prakti Beauty, Model Pritika Swarup Is Infusing Her Indian Heritage and Philanthropic Values Into Skin Care
Byrdie
Here at Byrdie, we love learning about skincare rituals worldwide and how to incorporate them into...
ELLE
Model And Entrepreneur Pritika Swarup Talks About Her Unique Ameri-Vedic Beauty Brand, Prakti Beauty...
BeautyMatter
The fall launch season is in full force with a new crop of creators and celebrities getting into the beauty brand game...
Bustle
In You Heard It Here First, Bustle's editors introduce the coolest up-and-coming beauty brands you should have on your radar...
New Beauty
Pritika Swarup Wants to Add a Little ‘Magic’ to Your Skin-Care Routine
Dujour
With a glowing resume that includes modeling for some seriously coveted brands like MAC Cosmetics...