Women's Wear Daily

The Global Takeover of Indian-inspired and Ayurvedic Beauty Has Arrived

Prakti Beauty in the Press

Marie Claire

Marie Claire

Skincare Tips and Makeup Prep with Model Pritika Swarup | My Five Minute Face
Editorialist

Editorialist

These 18 Beauty Products Are the Epitome of Fall VibesAnd the celebrity beauty brands just keep on coming...
Glamour

Glamour

Pritika Swarup Drops Her Skin-Care Routine 
InStyle

InStyle

Today, we're seeing more and more Indian cultural influence in the beauty space. The only problem is, historically...
Coveteur

Coveteur

We’ll Be Using These Beauty Products All Autumn Long. Kick off the season with boob creams, CBD gummies...
Vogue India

Vogue India

If you love beauty, you’ll want to keep these two brands on your radar right now