Prakti Beauty in the Press
Harper's Bazaar
Pritika Swarup on reinventing Indian beauty rituals
The Voice Of Fashion
Role Model: Pritika Swarup on Beauty, Style, Diversity
Fashionista
With Prakti Beauty, model Pritika Swarup is infusing her Indian heritage and...
Vogue
International model Pritika Swarup’s beauty brand Prakti Beauty makes its way to India...
ELLE
Model And Entrepreneur Pritika Swarup Talks About Her Unique Ameri-Vedic Beauty Brand, Prakti Beauty...
Allure
Fall is just around the bend, and if you're familiar with seasonal skin issues, then you know that customizing your skin-care...
Bustle
In You Heard It Here First, Bustle's editors introduce the coolest up-and-coming beauty brands you should have on your radar...
The Cut
Even in the midst of 2020, when COVID-19 forced a lot of people to stay home, Pritika Swarup’s days were anything but dull...
Dujour
With a glowing resume that includes modeling for some seriously coveted brands like MAC Cosmetics...