Women's Wear Daily

The Global Takeover of Indian-inspired and Ayurvedic Beauty Has Arrived

Prakti Beauty in the Press

New Beauty

New Beauty

Pritika Swarup Shares Her Self-Care Essentials and the Skin Care She Loves Right Now
Byrdie

Byrdie

Here at Byrdie, we love learning about skincare rituals worldwide and how to incorporate them into...
BeautyInc

BeautyInc

After a big year of DIY beauty, skin care is still keeping up momentum. In the first half of 2021...
Allure

Allure

Fall is just around the bend, and if you're familiar with seasonal skin issues, then you know that customizing your skin-care...
New Beauty

New Beauty

Pritika Swarup Wants to Add a Little ‘Magic’ to Your Skin-Care Routine
Byrdie

Byrdie

Pritika Swarup Wants to Put the Spotlight on Indian Beauty