Women's Wear Daily

The Global Takeover of Indian-inspired and Ayurvedic Beauty Has Arrived

Prakti Beauty in the Press

Bustle

Bustle

The 21 Best Skin Care Products Of 2023
CNN

CNN

Prakti aims to fill a void in the beauty industry.
Today

Today

Pritika creates beauty line with rituals passed down from her family
Yahoo Life

Yahoo Life

With Prakti Beauty, Model Pritika Swarup Is Infusing Her Indian Heritage and Philanthropic Values Into Skin Care
The New York Times

The New York Times

The T List: Five things we recommend this week...
The New York Times

The New York Times

In the morning, I wash my face with DeviDetox cleanser — which Prakti, my beauty brand, is launching in February...