Women's Wear Daily

The Global Takeover of Indian-inspired and Ayurvedic Beauty Has Arrived

Prakti Beauty in the Press

Editorialist

Editorialist

These 18 Beauty Products Are the Epitome of Fall VibesAnd the celebrity beauty brands just keep on coming...
Teen Vogue

Teen Vogue

Spring has officially sprung, which means it’s time to update our routines with the latest beauty launches.
The Daily Front Row

The Daily Front Row

As an international model and fashion influencer with a dedicated social following and a Colombia finance graduate with a resume...
Fashionista

Fashionista

With Prakti Beauty, model Pritika Swarup is infusing her Indian heritage and...
Vogue

Vogue

International model Pritika Swarup’s beauty brand Prakti Beauty makes its way to India...
InStyle

InStyle

Today, we're seeing more and more Indian cultural influence in the beauty space. The only problem is, historically...
Coveteur

Coveteur

We’ll Be Using These Beauty Products All Autumn Long. Kick off the season with boob creams, CBD gummies...