Prakti Beauty in the Press
WWD
The Global Takeover of Indian-inspired and Ayurvedic Beauty Has Arrived
Bustle
The 21 Best Skin Care Products Of 2023
Harper's Bazaar Arabia
Pritika Swarup On Her Style Secret, Miracle Product, And The Key To Looking Fabulous
Marie Claire
Skincare Tips and Makeup Prep with Model Pritika Swarup | My Five Minute Face
Editorialist
These 18 Beauty Products Are the Epitome of Fall VibesAnd the celebrity beauty brands just keep on coming...
The Cut
40 Gift Ideas for Your Beauty-Obsessed Friend
Grazia
Inside Pritika Swarup's glamorous time at Paris Fashion Week
Harper's Bazaar UK
Secrets of the Stylish: Getting ready for Cannes with Pritika Swarup
L'OFFICIEL
Here are the L'OFFICIEL-approved makeup and skincare products you need this summer before they sell out.
Glamour
Pritika Swarup Drops Her Skin-Care Routine
Marie Claire
From the double cleanse to the use of turmeric in skincare, the influence that Asian American and Pacific Islander...
Harper's Bazaar
Pritika Swarup on reinventing Indian beauty rituals
Teen Vogue
Spring has officially sprung, which means it’s time to update our routines with the latest beauty launches.
The Voice Of Fashion
Role Model: Pritika Swarup on Beauty, Style, Diversity
Byrdie
Here at Byrdie, we love learning about skincare rituals worldwide and how to incorporate them into...
Vogue
International model Pritika Swarup’s beauty brand Prakti Beauty makes its way to India...
InStyle
Today, we're seeing more and more Indian cultural influence in the beauty space. The only problem is, historically...
ELLE
Model And Entrepreneur Pritika Swarup Talks About Her Unique Ameri-Vedic Beauty Brand, Prakti Beauty...
Coveteur
We’ll Be Using These Beauty Products All Autumn Long. Kick off the season with boob creams, CBD gummies...
Allure
Fall is just around the bend, and if you're familiar with seasonal skin issues, then you know that customizing your skin-care...
Bustle
In You Heard It Here First, Bustle's editors introduce the coolest up-and-coming beauty brands you should have on your radar...
The Cut
Even in the midst of 2020, when COVID-19 forced a lot of people to stay home, Pritika Swarup’s days were anything but dull...
Vogue India
If you love beauty, you’ll want to keep these two brands on your radar right now
Dujour
With a glowing resume that includes modeling for some seriously coveted brands like MAC Cosmetics...