Women's Wear Daily

The Global Takeover of Indian-inspired and Ayurvedic Beauty Has Arrived

Read More

Prakti Beauty in the Press

Allure

Allure

Fall is just around the bend, and if you're familiar with seasonal skin issues, then you know that customizing your skin-care...
Read More
Byrdie

Byrdie

Pritika Swarup Wants to Put the Spotlight on Indian Beauty
Read More