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Women's Wear Daily

Pritika Swarup Shares Her Self-Care Essentials and the Skin Care She Loves Right Now

Pritika Swarup On Her Style Secret, Miracle Product, And The Key To Looking Fabulous

Skincare Tips and Makeup Prep with Model Pritika Swarup | My Five Minute Face

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Secrets of the Stylish: Getting ready for Cannes with Pritika Swarup

Pritika Swarup Drops Her Skin-Care Routine

From the double cleanse to the use of turmeric in skincare, the influence that Asian American and Pacific Islander...

Here at Byrdie, we love learning about skincare rituals worldwide and how to incorporate them into...

International model Pritika Swarup’s beauty brand Prakti Beauty makes its way to India...

Today, we're seeing more and more Indian cultural influence in the beauty space. The only problem is, historically...

Model And Entrepreneur Pritika Swarup Talks About Her Unique Ameri-Vedic Beauty Brand, Prakti Beauty...

We’ll Be Using These Beauty Products All Autumn Long. Kick off the season with boob creams, CBD gummies...

Fall is just around the bend, and if you're familiar with seasonal skin issues, then you know that customizing your skin-care...

The fall launch season is in full force with a new crop of creators and celebrities getting into the beauty brand game...

Pritika Swarup Wants to Add a Little ‘Magic’ to Your Skin-Care Routine

If you love beauty, you’ll want to keep these two brands on your radar right now

Pritika Swarup Wants to Put the Spotlight on Indian Beauty